Part 1 - Thinking : Discover the secrets of the millionaire mind!

The Job Delusion Book tells the story of how regular guy Kevin H. Boyd, discovered the secrets of the millionaire mindset to escape his day job and become Financially Free.



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Full Transcript

Kevin H. Boyd:
Midlife Entrepreneurs Podcast Number 8.

Hello fellow entrepreneurs and mindset hackers. Uh, this is Kevin Boyd, business coach, entrepreneur, and all around psychology nerd. In this season of the podcast, I want to share with you my 2012 book, the job delusion, where I talked about my own journey of discovering how the wealthy think and then using that knowledge to free myself from the delusion of having a day job and finally becoming financially free. Today’s show is brought to you by audible. Audible is offering you, dear listener, a free audiobook with a 30-day trial membership. Just go to audible forward slash midlife and browse through their vast selection of audio programs. Download a free title and start listening. It’s that easy. So go to audible forward slash midlife to get started listening today.

Speaker 1: (01:10)

Kevin H. Boyd: (01:14)
the job delusion. How to start thinking your way to financial freedom, written and narrated by business coach Kevin H. Boyd

Kevin H. Boyd: (01:30)
Chapter three, secrets of the millionaire mind. Rich people play the money game to win. Poor people play the money game to not lose. T. Harv Eker. The next book on my path to becoming financially free was secrets of the millionaire mind by T. Harv Eker, which enlightened me to a key point, the old lottery winners soon discover your money blueprint. We’ll have a personal money blueprint ingrained in our subconscious minds and is that money blueprint more than anything that will determine our financial lives. You can know everything about your chosen profession, but if your money blueprint is not set for a high level of success, you will never have a lot of money. And if somehow you do make a lot of money, you will most likely lose it. Most lottery winners within a few years end up spending all the winnings and have returned to the same income they had before. Winning your financial blueprint consists of a combination of your thoughts, feelings, and actions in the area of money.

Kevin H. Boyd: (02:39)
Thoughts lead to feelings, feelings lead to actions, actions lead to results. And how did you end up with your blueprint? Your financial blueprint was first programmed into you by your parents and your teachers and other significant people in your life, like your friends, your football coach, and most powerfully of all the media. The rich guy always ends up being the Baddie and usually gets his comeuppance in TV and Hollywood movies. So very subtle programming telling you not to become too wealthy as other people won’t like you, and you’ll probably end up doing something evil. So when your subconscious mind needs to choose between deeply rooted beliefs and rational thought, your emotions will take over and you will choose how you are being programmed to behave. My conditioning to just have a job. I had been brought up in a working class family in Scotland in the 1970s where having a job was the only way to make ends meet.

Kevin H. Boyd: (03:37)
So when I left home at the age of 19, I just went from job to job hoping next one would pay me more money than the last, but it didn’t matter how much money I earned, I always spent it as that was how I had been programmed by our consumer culture. Those million hours of advertising I had consumed through TV, film, and billboards had wired my subconscious to buy the latest and greatest gadgets that promise me happiness in exchange for my money, not only my money, but also my debt, credit cards, personal loans, and eventually even mortgages were always the capitalist system had normalized my consumption. My personal money blueprint was sector always being just over broke. I could think back to many times in my past when I was flushed with extra money and how uncomfortable I was with it. I would usually give it away or by extravagant presence for others.

Kevin H. Boyd: (04:31)
Sometimes even myself, I would do anything just to get back to my comfort zone of being just over broke. How the rich and poor think differently. T. Harv Eka presents a list of the many ways that the rich thing differently to the poor. As I read through them, I reflected on how those beliefs had played out in my own life. Number one, rich people believe I create my life. Poor people believe life happens to me. Yes, I was a victim to life’s events and I would blame other people for my misfortune like the economy, the government, or my boss. When I blamed others, I gave away my power to them. So if I want things to improve, I had to rely on them changing. So if I want things to improve, I had to rely on them changing. Now, that could take a very long time and I was likely to experience a lot of frustration while I waited.

Kevin H. Boyd: (05:30)
But once I took responsibility for my own actions, knowing that the only person I could ever change was myself was the day I started creating my own life and my financial freedom. Number two, rich people play the money game to win. Poor people play the money game to not lose. My unconscious goal in life was just to get by having just enough to live on. I was totally invested in my delusion. That true was only possible by having a job when my intention was just enough to pay the bills. Then unsurprisingly, that is exactly how much money I earned and not a penny more. Number three, rich people are committed to being rich. Poor people want to be rich. Like most poor people. I was carrying negative beliefs about becoming wealthy. Sure, I wanted all the fun that comes with having money, but I believed I’d have to work very hard to get it and even worse, no one would like me once I was rich.

Kevin H. Boyd: (06:30)
So to be truly rich, I knew I must commit myself, devote myself unreservedly to the task. No ifs, no buts, no maybes. Failure was not an option. Becoming rich would take hard work, but being broke was also hard work. So why not put the hardworking to being rich? Number for rich people think big. Poor people think small. This quote from Marianne Williamson in the book, a return to love says it all for me. Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous. Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you.

Kevin H. Boyd: (07:31)
We are all meant to shine as children do. We are born to make manifest the glory of God that is within us, so he’s not just in some of us, it’s in everyone and as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. Number five, rich people focus on opportunities. Poor people focus on obstacles. I discovered a powerful technique in neuro linguistic programming called reframing. In truth, there is no good or bad. There’s just a meaning. We choose to give to a situation so therefore I can choose to look at the opportunities in a situation, get creative with the limitations presented and reframe the whole event as one that is useful to me. I now grow the most when I’m at the age of my comfort zone and the least when they play it safe.

Kevin H. Boyd: (08:32)
T. Harv Eker, goes on to say a key point about building wealth. If you want to get rich, focus on making, keeping an investing your money. If you want to be poor, focus on spending your money. Remember what you focus on expands. Number six, rich people admire other rich and successful people. Pull people, resent rich and successful people. With my working class upbringing, I definitely disliked rich people, but to my surprise, the more wealthy, self-made, rich people I met, the more I realize what expensive thing cause they were. The Art of the possible was their mantra and with money they had created, they were able to help others. As Bill Gates has shown with his commitment to give away the vast majority of his fortune and the fortunes of many of the richest people in the world. As Harv says, bless that which you want. Next time you see a rich person in an expensive car or house, then bless that person because if you resemble what people have, then how can you ever have it too.

Kevin H. Boyd: (09:42)
Today’s show is brought to you by Audible. Audible is offering you, dear reader, a free audiobook with a 30 day free membership. Just go to audible, forward slash upward spiral coaching and browse the vast selection of audio programmes they have. Download a title for free and start listening. It’s that easy, so go to audible forward slash midlife to get started today. Back when I was a youngster in the 20th century, I worked in the early tech industry which required me to re huge thousand page computer manuals and I found it relatively easy to make sense of them, but today then the 21st century, I just don’t have time to sit down and read and I’ll be honest, I feel my brain just doesn’t enjoy reading pages and pages of texts anymore, but that has been transformed by using Audible because now I can listen to the longest and most complex books as I go from my evening walk around the park or even when I’m cooking. As an example of that and currently listening to Jordan Peterson’s 30 hour epic Maps of meaning. There is no way I would read such a long and complicated book. But with audible I can dip in and out whenever I have a spare few minutes of downtime. I’m learning so much every day just by using audio books. So to download your free audio book today, go to audible, forward slash midlife again, that’s audible, forward slash midlife. And you can get your free audio book today.

Kevin H. Boyd: (11:18)
Hmm. Number seven, rich people associate with positive, successful people, poor people, associate with negative or unsuccessful people. Successful people look at other successful people as models to learn from if they can do it. So can I. I have a friend who has built a property portfolio of around 20 properties all by himself. He has a real can do attitude. And so it was to him that I turn for guidance and inspiration when I was ready to buy my first rental, whilst my friends with day jobs for telling me how risky it all was. I for once for smart enough to listen to the guy who had already done it and not to their play it safe brigade and five years later I was financially free and my friends with their day jobs, well, they still had their day jobs. Number eight, rich people are willing to promote themselves and their value.

Kevin H. Boyd: (12:18)
Poor people think negatively about selling and promotion. No matter what you do in life. At some point you do have to sell yourself, be at a job interview or to a potential romantic partner, you spot and a bar one day to learn how to sell yourself. A great book to start with is how to sell anything to anyone by Joe Owen. As Harv says, rich people are usually leaders and all great leaders are great promoters. To be a leader, you must inherently have followers and supporters, which means that you have to be adept at selling, inspiring and motivating people to buy your vision leaders and a lot more than followers. Number nine, rich people are bigger than their problems. Poor people are smaller than their problems of states. The size of the problem is never the issue. What matters is the size of you, so you need to grow yourself so that you are bigger than any problem.

Kevin H. Boyd: (13:17)
When I started off building my property portfolio, I was hit with a massive problem. Where was I going to get the money from? I asked my highly successful friends who had bought over 20 properties in 15 years and he said, there is money everywhere. You just need to find people who have it but don’t have the time to use it. So I started to ask around my network of friends and their friends and within a few short weeks I had raised over 300,000 pounds. Number 10, rich people are excellent receivers, poor people are poor receivers. My low self esteem had caused me to have a strong poverty mentality. I’d always been a giver and not a receiver in my life. These were deep seated beliefs and so I needed the help of a life coach to work through my conditioning. When I started believing I was worthy of being rich, I started to receive the help and money I needed to create wealth for myself.

Kevin H. Boyd: (14:16)
That fear that becoming Richard turned me into the stereotypical means scrooge character was summed up well by half when he said, money will only make you more of what you already are. So if you’re a generous person than having more money will allow you to be even more generous. Number 11 rich people choose to get paid based on results. Poor people choose to get paid based on time. I had spent 20 years being paid by the hours a software developer, so I knew my wealth was limited to the number of hours in a day and how valuable my knowledge was. After reading hobs book, I started to offer clients the option of paying me less per hour, but also sharing in the profits of the enterprise. I was now even more committed to the success of the project and before when I just picked up my pay-check at the end of the job.

Kevin H. Boyd: (15:07)
Number 12 rich people think both poor people think either or true. My thinking was you’re either poor and happy or rich and friendless, but what I discovered was I could have both money and friends. I could focus on my business needs and still go out and play. Being financially free is ultimately about having balance in your life, which in working to create wealth and playing to enjoy it. Number 13 rich people focus on their net worth. Poor people focus on their working income as half says, the true measure of wealth is net worth not working in jam. So I worked at how much money I would have if I liquidated every asset I owned and realized I had a long way to go to become a net millionaire Harv also encourages reducing your expenses each month to increase your income. What if I sold or rented out my home and moved in with a friend and then take those savings and invest in them?

Kevin H. Boyd: (16:09)
I could be several hundred pounds a month better off and compounded over the next 20 years until I retire. That’s over a hundred thousand pounds. 14 rich people manage their money well. Poor people mismanage their money. Well how it makes the point that if you wait until your rich before learning how to manage your money, then you’ll never be rich. Either you control your money or it will control. You have recommends putting 10% away for long term savings, 10% for play, 10% for investing in assets or businesses that provide passive income than 10% for your continued education and 10% to give away to worthy causes. The remaining 50% is to live on by dividing your income. In this way, you can start taking responsibility for your financial freedom. 15 rich people have the money, work hard for them. Poor people work hard for their money. Harv points out that you do have to work hard for your money, but for rich people, this is a temporary situation for poor people.

Kevin H. Boyd: (17:17)
It’s permanent. Rich people understand that you have to work hard until your money works hard enough to take your place. The rich understand that the more your money works for you, the less you will have to work for it. And I can report this view to be true. Since I discovered the concept of passive income and put my money to work for me, I now work only a few hours a week while my money works 24 seven for me. 16 rich people act in spite of fear. Poor people let fear stop them. Courage is not the absence of fear, but feeling the fear and doing it anyway. Research has shown that the fear of losing money is more powerful than the desire to have more money. And so we stay stuck in fear and poverty as half says. If you’re willing to do only what’s easy, life will be hard.

Kevin H. Boyd: (18:10)
But if you’re willing to do what’s hard, life will be easy. 17 rich people constantly learn and grow. Poor people think they already know. I know what I know and I have a sense of what I don’t know. But far larger is what I don’t know. I don’t know. So every time I met a person who knew more about making money than me, I asked him to tell me how they did it. I read as many books on money, investing, trading and property, developing the I could find and five years on into this journey, I still feel I have a lot to learn. You can be right or you can be rich, but you can’t be both time to take action. I was starting to realize that becoming financially free was going to take a lot more hard work and involve a lot more changing in my beliefs and I had at first thought there were a lot of ingrained limiting beliefs in me about wealth and so I knew I was going to need help to break through them and finally take action. I needed someone who had already been there, done it, and learn the hard lessons of becoming financially free.

Kevin H. Boyd: (19:21)
Chapter four. Your network is your net worth. The richest people in the world. Build networks. Everyone else looks for work. Robert Kiyosaki. After reading Robert Kiyosaki’s book, Rich Dad Poor Dad, I realized I needed to acquire some high net worth assets. They would pay me a passive income as Kiyosaki points out in his book, one of the best ways of generating passive income is to buy property and rented out. It was 2006 and all around me. Property was racing up in value in the UK by more than 10% a year, including my own home. I first looked at buying a new build flat in my home town of Brighton, UK. When I rang my property developer friend JC and told him that I could buy a brand new two bedroom apartment for a mere 250,000 pounds. He pointed out that I should never buy new build, especially not in large blocks of flats.

Kevin H. Boyd: (20:23)
As that meant I was competing against many more new landlords all trying to rent out their properties and every 10 years or so there would be a massive maintenance bill to repair the building. Finding my guru. I knew then I had found the ally. I needed to learn how to build up my property portfolio, which is one of those universal truths that when we start to get clear on what we want in life, we meet the right people to help us get it. I had known JC for about six years and knew he had been building a property portfolio of his own for about 15 years, but I had never made the connection until then that he could help me. This is the power of educating yourself about how the rich thing, they don’t see limitations. They see opportunities and the use the people they know to help them and not afraid to ask for help in achieving something beyond their current capabilities.

Kevin H. Boyd: (21:16)
I was starting to see through the delusion of doing it all by myself. The true way to prosperity was building a network of people that could help me, who has specific skills or money that they would give to me to help me generate wealth for them and myself. Friends of the new bank. It is always far easier to negotiate terms with friends or their friends than it is with a bank. Banks have lost the personal touch. It all comes down to computer models with their binary logic decreeing whether you are a good risk or not. And as a financial crash of 2008 has shown me those models just didn’t work. So I found negotiating with people much better than trying to persuade computers that my plans were a good investment. In the end, I paid just 10 pounds for a basic legal document called a promissory note from the website, law depot, co UK, and with that I was able to borrow over 300,000 pounds from friends and provide them with a legal proof of the loan. It was now time to buy some assets that would generate an income for me and that meant for me buying a house to rent out in the most expensive area I could afford central London.

Kevin H. Boyd: (22:39)
If you need help changing the way you think and behave around your own wealth mindset, then get in touch at upward and book a free consultation with me to see how we can work together to free you from your own job delusion. Once again that upward and I look forward to hearing from you.

Kevin H. Boyd: (23:33)
Thank you for listening. This has been Kevin Boyd of Midlife Entrepreneurs. Please subscribe to my podcast and follow me on Youtube and get in touch if you want to discuss how I can help you transform your life.