YOUR ENTREPRENEURIAL TOOL SET
Welcome to the Midlife Entrepreneurs Resources section, a curated list of the tools and websites I strongly recommend for building and optimising your business. I have tested every recommendation on this page. Many of the resources listed here are crucial to running my business.
Before digging into the awesome resources I know and trust, an important disclosure:
Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
1: Mindset - get clear on your idea
Taking that initial spark of an idea and testing out whether it will fly while spending no money to do so is beautifully described in this brilliant book. After reading Will it Fly? if tested out my idea of building a community for middle-aged entrepreneurs and now this web site exists all thanks to this book.
Once you have got clear on your idea you need to build a Minimal Viable Product and The Lean Startup is the seminal book on the subject.
This is about spending as little time and money as possible on getting your product or service out into the market place. It’s a great antidote to perfectionism and procrastination that all us startup entrepreneurs can suffer from.
2: Website - build an online shop front
The first step to building a website is choosing somewhere to put it, called hosting in the online world and I have been using TSOHOST for over 10 years and they provide good customer service and have helped me out of many a difficulty with my numerous websites over the years. And there quite affordable too.
Then second step is to use WordPress to build your website pages. The problem with WordPress is it is a tricky environment to work with if you a non-techies like most of us.
But then came along the Elementor plugin and made it all drag-and-drop easy. This is the plugin I used to build this website and it’s very elegant indeed to use.
Free to get started then $49 a year for all the slick stuff, but you can build a lot with just the free version.
If you want to sell physical products that can be easily shipped then a quick and easy way to get up and running is to build an online store in Shopify
Shopify handles all the card payment transactions too, no having to set up a merchant account with your bank, your up and running, taking payments on day one.
3: Marketing - build that email list
Probably just like me, you feel Marketing is one of the dark arts but Seth Godin’s book This is Marketing really does explain it in the most accessible way that I have come across. Plus he updates the concept for our modern on-line times.
One of the key pillars of a successful business is having an email list of contacts and customers who you can easily communicate with as sending individual emails each time you have something to say becomes very time consuming very quickly. This is where an email list service comes in and I have been using MailChimp for many years now and find it relatively easy to use and it’s free to use for the first 2,000 entries in the list.
Once your email list grows to a good size then the next step is to use a much more powerful service like Convert Kit, their interface is super easy to use but they do charge $29 a month.
So this is one to use once your business is making money or you just want an easier life than using MailChimp!
4: Blogging - Write an article about your business
If your like me and struggle with writing blog posts and social media content then I can highly recommend Grammarly. It has a powerful AI engine that works out what your writing style is and helps you improve it.
5: Podcast - Tell the world about your business
I use Buzzsprout as my podcast host for Midlife Entrepreneurs, and I love it. It’s simple, powerful, easy to use, and the support is truly amazing—from both the team and the extensive help documentation. With my exclusive discount, you’ll get 33% more time on whatever paid plan you choose.
Click the link for your special podcast hosting deal from Buzzsprout!
6: Teach - Build an online course
SkillShare is a great platform to access thousands of useful courses on all things digital and creative.
Plus you can create your own online courses on the platform and earn a revenue stream from them too and it does not cost you anything to host your course.